Fernanda Alem is the founder of Brain U Coaching, a São Paulo-based company, and also manages her bilingual Brain U Coaching Youtube Channel. With more than 20 years of an international dedicated career, licensed in Brazil as a Lawyer, and in Washington, D.C. as Special Legal Consultant (D.C. Bar), she holds her Coaching license from the Integrated Coaching Institute (ICI/ICF, Brazil-USA), and a Certified Mental Coach from Mental Training Inc., USA.

Fernanda is a member of the International Coach Federation – ICF, South Florida Chapter, and she deepened into leadership training, cross-cultural high performance communication and soft skills for corporate and individual clients around the world, focusing on having her clients achieve their goals, mindset shift, emotional intelligence and social-cultural skills. Her work today is carried out mostly online (and in person, her schedule permitting), via individual and/or corporate meetings in coaching and mentoring programs, interactive workshops, the bio-leadership and smart mindset program, as well as via international collaborative webinars. Fernanda has various publications in Brazil and abroad.